CREATE YOUR VIRAL MARKETING ENGINE

Now that you know the truth about viral marketing, this section digs into the essential parts in any viral marketing engine.

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IN THIS SECTION OF THE BOOK, YOU’LL LEARN…

(Not necessarily in this order.)

Viral Marketing Structure: 6 Magical Questions To Transform Your Site and Grow Virally

Viral Marketing Optimization: 5 Simple Steps To Go From Hundreds of Users to Millions of Acolytes

Viral Value: How User Guilt Can Destroy Your Viral Campaign, and What To Do About It

Your Viral Loop: How It Can Make You Absurdly Rich, But May Also Make You Its Bitch

Your Viral Carrier, and the Two KPIs That Can Make or Break Any Viral Marketing Campaign

Your Viral Branching Factor, and How It Can Help Grow Your User Base Like A Weed

Your Viral Marketing Hook, and Getting Users to Take the Bait by Making the Bait Awesome

Your Viral Invite: Level One in the Game of Viral Growth

Your Viral Marketing Message: 5 Steps to Doubling Viral Growth

What Your Viral Media and "Love At First Sight" Have In Common

Viral Marketing Conversions: Why Your Entire Viral Marketing Campaign Is Wasted Without It

Your Viral Marketing Funnel, and How a Basic Visualization Can Help You "See the Matrix" Like Neo

How to Calculate Your Viral Factor and What It Means For Your Growth

Viral Amplification Factor: The Key Ingredient in Most Growth Recipes

Viral Cycle Time: A Birds-Eye View of the King of All Viral KPIs

A MESSAGE FROM THE AUTHOR, TRAVIS STEFFEN

Viral marketing is so often misunderstood as just social sharing, or the newest ridiculous video on Youtube. You're obviously here because you wanted to learn the truth about viral marketing, and I sincerely hope that Viral Hero is able to set the record straight for you.

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