BRIDGING VIRAL MARKETING AND BUSINESS

A great viral loop will not make your business successful. This section shows you how to connect the two.

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IN THIS SECTION OF THE BOOK, YOU’LL LEARN…

(Not necessarily in this order.)

Revenue Growth: Building a Bridge Between Virality and Profits

The Hot or Not Viral Sensation: How Accidental Virality Is More Common Than You Think

Critical Mass: Why You're Using This Term Wrong, and How To Use It Correctly

Being At Scale: How To Ensure It Doesn't Eat Your Company Alive

80/20 Viral Marketing: Why the Growth You Get May Not Be the Growth You Need

Your Viral Marketing Cheat Sheet: 36 Things to Remember

A MESSAGE FROM THE AUTHOR, TRAVIS STEFFEN

Viral marketing is so often misunderstood as just social sharing, or the newest ridiculous video on Youtube. You're obviously here because you wanted to learn the truth about viral marketing, and I sincerely hope that Viral Hero is able to set the record straight for you.

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