VIRAL GROWTH HACKING AND THE LEANING TOWER OF GROWTH

Great growth comes from great process, not from shortcuts. Viral growth hacking is NOT about finding shortcuts - but about discovering the insights that will help you predict and change your company's future.

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IN THIS SECTION OF THE BOOK, YOU’LL LEARN…

(Not necessarily in this order.)

Churn: The Savior of Humanity, and the Silent Killer of Viral Growth

Carrying Capacity: Understanding Where User Growth Goes To Die

When A Meets G: Where Viral Marketing, Carrying Capacity and Advertising Collide

Churn Rate: How a Leaky Bucket Can Sabotage Your Customer Acquisition Efforts

Never Jump the Shark: How Hitting Carrying Capacity and Network Saturation Is The Perfect Storm of Awfulness

Growth Projections: Using Simple Math to Prevent Your Company From Tanking

A MESSAGE FROM THE AUTHOR, TRAVIS STEFFEN

Viral marketing is so often misunderstood as just social sharing, or the newest ridiculous video on Youtube. You're obviously here because you wanted to learn the truth about viral marketing, and I sincerely hope that Viral Hero is able to set the record straight for you.

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