by Travis Steffen | Apr 23, 2015 | Feeding Your Viral Marketing Engine
Back in the glory days of advertising (think the Don Draper Mad Men days), offline advertising wasn’t called offline advertising. It was just called advertising. There were no online options, and there were no forms of attribution or analytics other than...
by Travis Steffen | Apr 23, 2015 | Feeding Your Viral Marketing Engine
Let’s do a quick recap. We’re currently going over all the different ways non-viral marketing sources can help fuel your viral marketing engine. So far we’ve tackled: Press and PR – How to “stop the presses” with your product...
by Travis Steffen | Apr 23, 2015 | Feeding Your Viral Marketing Engine
Now that we’ve got your viral engine revving by fueling it up with both traditional PR and unconventional publicity stunts, let’s kick things into second gear with an even stronger form of non-viral marketing. Namely, search engine marketing. These days,...
by Travis Steffen | Apr 23, 2015 | Feeding Your Viral Marketing Engine
In the last chapter, we saw how we can help fuel virality by using the tried and true non-viral marketing method of press and PR. But doing so has it’s limitations. Namely, they don’t typically generate user spikes on par with their more explosive viral...
by Travis Steffen | Apr 23, 2015 | Feeding Your Viral Marketing Engine
In the last chapter I explained why non-viral marketing was the fuel that will drive your viral engine towards success (and profit). Now, we’re going to look at the first, and oldest, form of non-viral marketing to get us there. Put on your Newsies cap,...
by Travis Steffen | Apr 23, 2015 | Feeding Your Viral Marketing Engine
Unless you have a K > 1.0 from Day 1 (which you won’t) you’ll need to feed your viral growth engine. Because in order to continue to see new traffic and growth, you’ve got to feed the beast. You can’t just send your product to a few friends,...
by Travis Steffen | Apr 23, 2015 | Viral Marketing and Business
Congratulations! You’ve finally reached the end of our step-by-step adventure into viral marketing. It’s been a long and arduous journey so far. And while there’s still a long way to go, none of what you’ve learned up to this point will do...
by Travis Steffen | Apr 23, 2015 | Viral Marketing and Business
When newbie growth engineers start building their viral loops, they often mistakenly set their primary KPI as something like “total users acquired” or “total unique visitors.” They believe these KPIs will be indicative of the overall...
by Travis Steffen | Apr 23, 2015 | Viral Marketing and Business
In the last chapter, we talked about one commonly-used, ultra-vague buzzword: critical mass. It’s a term that is misused so often when discussing growth and business strategy that it should be made illegal. The reason? It lacks specificity. Critical mass...
by Travis Steffen | Apr 23, 2015 | Viral Marketing and Business
“We’ll Worry About That Once We Hit Critical Mass…” . . . is a totally asinine thing to say when making a decision in regards to your product. It’s a completely vague marker and nobody really knows when it has been officially...
Recent Comments