by Travis Steffen | Mar 15, 2016 | Viral Marketing Examples
We’ve already touched on some of the higher-level viral KPIs, but we haven’t yet dove deeply into the most powerful viral KPI of them all. Over the course of this adventure, I’ve shown how to increase the potential viral magnitude each user...
by Travis Steffen | Mar 4, 2016 | Viral Marketing Examples
These days, the word “viral” is strongly associated with something spreading like wildfire online. That is to say, it’s something desirable. But that wasn’t always the case. In fact, just a few years ago, folks likely would have responded in a...
by Travis Steffen | Jun 25, 2015 | Types of Viral Marketing
Before we dig into the mechanics of viral communication marketing, let’s recap. In the last chapter, we covered: Inherent Viral Marketing – a product or service that offers zero value unless used with others, and where inviting others is...
by Travis Steffen | Jun 25, 2015 | Types of Viral Marketing
If you’re following along in order, you will have just read all about the first two types of viral marketing: Inherent Viral Marketing Viral Communication Marketing In both instances users must interact with others while using the product so those they...
by Travis Steffen | Jun 25, 2015 | Types of Viral Marketing
No two viral marketing campaigns are alike. So to cover all the bases I (along with the help of Viral Panda above) have broken the entire scope of viral marketing down into 12 different types. Each can be a game-changer for your website or...
by Travis Steffen | Jun 25, 2015 | Viral Marketing Basics
As I’ve begun to write and speak more about viral growth mechanics, one surprisingly common question springs up. It’s one that even seasoned, successful entrepreneurs have asked. How much should I be willing to compromise my user experience in favor of...
by Travis Steffen | Jun 25, 2015 | Viral Marketing Basics
So You’re Wondering How to Go Viral Stop Googling “how to go viral” as if there’s a magic bullet. There isn’t. Anyone with a working brain, diligent planning and research, access to a bit of capital, and a data-driven approach CAN...
by Travis Steffen | Jun 25, 2015 | Viral Marketing Basics
“The only sustainable growth is viral growth.” – Peter Thiel, Zero to One 5 Questions to Ask Yourself Before Getting Started What is viral marketing? Chances are, you don’t ACTUALLY know how viral marketing works. Not the...
by Travis Steffen | Apr 23, 2015 | Feeding Your Viral Marketing Engine
Congratulations! You’ve made it to the end of our section outlining all the different ways to feed your viral marketing campaigns with non-viral marketing tactics. In nearly every case, non-viral marketing will inevitably become part of nearly every...
by Travis Steffen | Apr 23, 2015 | Feeding Your Viral Marketing Engine
Before reaching this chapter, we’ve covered 15 different methods of non-viral marketing, and seen how they can be merged with viral marketing to make overall growth more rapid. By carefully evaluating how you can use each to promote your...
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