PART 1 - WHAT IS VIRAL MARKETING?
- Dissect all 12 viral engines, figuring out what can work for your company, and what can’t.
- Figure out what products you’re using right now in your daily life that are utilizing each engine.
- Brainstorm on ways you can use each engine in the future – in your current company, or the next one.
PART 2 - BUILDING A VIRAL BUSINESS
- Document what your company is – and is NOT – doing right now that will have a huge impact on the overall virality of your product.
- Assess exactly what your company needs to do right now to architect the perfect viral loop.
- Actually use the formulas from Viral Hero to calculate just how viral your company currently is, and how viral it could be IF you do the right things right.
PART 3 - MAKING YOUR VIRAL ENGINE RUN
- Learn key tips from the biggest successes in viral business, and draw inspiration you can use right away for your own company.
- Assess what your company is doing right now to seed your viral loop, and what you could be doing better.
- Use the same system the pros use to evaluate exactly what nonviral growth channels will mesh perfectly with your viral loop.
PART 4 - PROJECTING YOUR VIRAL SUCCESS
- Fill in the projection equations you’ve learned in Viral Hero to see what your future growth could look like if things go as planned.
- Determine exactly which individual KPIs you should focus on that will make the largest impact on your overall growth over time.
- Find your actual carrying capacity, allowing you to use simple math to (potentially) save your company’s life.
FOLLOW ALONG AS YOU READ TO KICKSTART YOUR COMPANY'S VIRAL GROWTH
Learn at IMPLEMENT the same step-by-step systems used to help grow brand new startups into multimillion-dollar global brands with the Viral Hero Workbook.