ABOUT THE AUTHOR
Travis Steffen, author of Viral Hero, is a serial entrepreneur with 7 successful exits (and a few crash-and-burn failures) to his name. As a growth engineer, he specializes in building products that grow themselves.
After nearly a decade of running startups, Travis began to adopt a different way of building products by building the viral loops first, then finding product details that fit inside those structures. After seeing this strategy work, he set a goal to gain a deeper understanding of viral marketing mechanics so he could create a resource to teach founders and growth engineers how to use creative product architecture to grow their companies – rather than burning giant piles of cash. The result is Viral Hero – which has recently also expanded into an agency and accelerator.
Travis currently lives in Los Angeles, and serves as the CEO of GrowFlow – an industry-leading suite of software products for cannabis companies. He also loves poker, fitness, space, fantasy football, film, and a good rack of ribs.