by Travis Steffen | Apr 22, 2015 | Viral Marketing Projections Over Time
In the last chapter, we started discussing viral decay. To recap, this effectively means that over the course of time the K factor per user will typically spike after the initial viral value is realized. Then it will fall very quickly and will remain at a slowly...
by Travis Steffen | Apr 22, 2015 | Viral Marketing Projections Over Time
If you’ve gotten this far, it’s probably safe to assume you understood all (or most) of the things we went over in our last chapter. Maybe you’ve even already tinkered with the basic formula on your calculator or in a spreadsheet to see the impact...
by Travis Steffen | Apr 22, 2015 | Viral Marketing Projections Over Time
Let’s kick off our section on Viral Marketing Projections with a basic formula. Because while predicting the impact your viral campaigns have over time can be a challenge, don’t worry, I’m going to break it down to its simplest forms. By the...
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