by Travis Steffen | Mar 15, 2016 | Viral Marketing Examples
We’ve already touched on some of the higher-level viral KPIs, but we haven’t yet dove deeply into the most powerful viral KPI of them all. Over the course of this adventure, I’ve shown how to increase the potential viral magnitude each user...
by Travis Steffen | Mar 4, 2016 | Viral Marketing Examples
These days, the word “viral” is strongly associated with something spreading like wildfire online. That is to say, it’s something desirable. But that wasn’t always the case. In fact, just a few years ago, folks likely would have responded in a...
by Travis Steffen | Apr 22, 2015 | Viral Marketing Examples
You’re probably still sitting in awe after reading in our last chapter about the perfect viral storm YouTube created back in the mid 2000s. You may also be wondering how you can create that same sort of thing yourself. Reading over that chapter, all the...
by Travis Steffen | Apr 22, 2015 | Viral Marketing Examples
When most people think of the words “going viral” these days, most immediately think of a video on YouTube spreading like wildfire. Maybe it’s a funny video of a crazy drunk D-list celebrity. Maybe it’s a goat yelling like Chris Tucker. In...
by Travis Steffen | Apr 22, 2015 | Viral Marketing Examples
If you only use our last example about rabbit reproduction to guide your viral engineering, you might find it difficult to visualize how it applies to you and your business. Fear not! For I will now provide a more viable real-world example of viral...
by Travis Steffen | Apr 22, 2015 | Viral Marketing Examples
Before we go over how to use your amplification factor, let me just say what you’re all thinking . . . . Travis, you’ve made virality seem so easy to understand and create. But if it’s that easy, why aren’t more sites viral? First off,...
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