by Travis Steffen | Apr 22, 2015 | Viral Marketing Engine
We’ve made it! This is the last step in our guide to Creating Your Viral Marketing Engine. Well done. Clap, clap, clap and all that jazz. Do you feel any different? You should. You’re practically a viral superhero (almost). By now, you’ve gotten to...
by Travis Steffen | Apr 22, 2015 | Viral Marketing Engine
Congratulations! We’re winding down into the home stretch of Creating Your Viral Engine in 15 Steps. Thanks to the last chapter, you’ve now learned about the incredible power of K, and what effect it can have on your growth. Now, if only we could get...
by Travis Steffen | Apr 22, 2015 | Viral Marketing Engine
If you’re as big a fan of the latest and greatest tech talks as I am, or you do any combination of reading books and blogs, attending growth and marketing conferences, talking to other founders and growth engineers, and hanging out with anthropomorphic panda...
by Travis Steffen | Apr 22, 2015 | Viral Marketing Engine
Remember the end of the movie The Matrix where Neo finally embraces his true gift and is able to see the world around him as binary code rather than people and things? You’re not there yet. But after this chapter, you’ll be a whole...
by Travis Steffen | Apr 22, 2015 | Viral Marketing Engine
No matter who you are, your viral loop is meant to help you grow. However, “growth” can mean different things to different people depending on your specific business and your specific goals. You may be trying to grow in users, revenue, or on some...
by Travis Steffen | Apr 22, 2015 | Viral Marketing Engine
Okay, so you’ve got your users sending invites to friends and colleagues. And you’ve got those friends and colleagues, who are now prospective new users, opening and (hopefully) clicking on those invites. You have won this battle, but the war is far from...
by Travis Steffen | Apr 22, 2015 | Viral Marketing Engine
You have officially made it halfway through Creating Your Viral Marketing Engine in 15 Steps. Everything you’ve done up until now has been critical to your success. And looking at your analytics, you’ve got great data. Pat yourself on the back! Have a...
by Travis Steffen | Apr 22, 2015 | Viral Marketing Engine
Okay, so we’ve covered the foundations of creating your viral marketing engine. You started by answering the 6 magical questions to build your viral marketing structure. We then took the 5 simple steps to optimizing it, formed your viral loop, and expanded your...
by Travis Steffen | Apr 22, 2015 | Viral Marketing Engine
I’m going to start this chapter with a little anecdote. It may seem pointless at first, but stick with me. A few months back, I tried fly fishing for the first time. I was on a remote mountain in Utah, and the weather was beautiful. I was with a group of...
by Travis Steffen | Apr 22, 2015 | Viral Marketing Engine
We just went over your viral carrier in the last chapter. It only stands to reason that the next step would be to make that carrier more effective. So that’s exactly what we’re about to do with a viral branching tune up. But before we get tangled up in...
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