by Travis Steffen | Apr 23, 2015 | Viral Marketing and Business
Congratulations! You’ve finally reached the end of our step-by-step adventure into viral marketing. It’s been a long and arduous journey so far. And while there’s still a long way to go, none of what you’ve learned up to this point will do...
by Travis Steffen | Apr 23, 2015 | Viral Marketing and Business
When newbie growth engineers start building their viral loops, they often mistakenly set their primary KPI as something like “total users acquired” or “total unique visitors.” They believe these KPIs will be indicative of the overall...
by Travis Steffen | Apr 23, 2015 | Viral Marketing and Business
In the last chapter, we talked about one commonly-used, ultra-vague buzzword: critical mass. It’s a term that is misused so often when discussing growth and business strategy that it should be made illegal. The reason? It lacks specificity. Critical mass...
by Travis Steffen | Apr 23, 2015 | Viral Marketing and Business
“We’ll Worry About That Once We Hit Critical Mass…” . . . is a totally asinine thing to say when making a decision in regards to your product. It’s a completely vague marker and nobody really knows when it has been officially...
by Travis Steffen | Apr 23, 2015 | Viral Marketing and Business
In 2000, James Hong and Jim Young befriend one another while both studying electrical engineering at UC Berkeley. As many red-blooded male college students will do, they would often hit pause on their normal, everyday conversations to ogle at a passing coed. On...
by Travis Steffen | Apr 23, 2015 | Viral Marketing and Business
Every time the “next big thing” app comes out and takes the Internet by storm, many of our first assumptions are that the app creators are now phenomenally wealthy. After all, millions of people are using it so obviously a good chunk of them are...
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