by Travis Steffen | Apr 23, 2015 | Viral Growth Hacking
Most startups these days use some form of analytics. They install a little tracking snippet on each page of their site or app. They add in various events. And they start to get a visualizations of what is happening, as it’s happening. They then (mistakenly)...
by Travis Steffen | Apr 23, 2015 | Viral Growth Hacking
Back in the mid 70’s, Happy Days was the coolest show on television. Every week, viewers tuned in to watch Richie Cunningham (played by Ron Howard) and his rough-around-the-edges leather-jacketed friend Fonzie (played by Henry Winkler) get into trouble, and then...
by Travis Steffen | Apr 23, 2015 | Viral Growth Hacking
As discussed in a prior section, churn is another word for user loss. Your churn rate is the amount of users you can expect to lose during a predefined time period on average. The inverse of churn is called retention – which is the percentage of users you can...
by Travis Steffen | Apr 23, 2015 | Viral Growth Hacking
We dug deeply into what carrying capacity is in the last chapter. To summarize again quickly, in terms of growth and viral marketing, carrying capacity is when your churn rate equals your acquisition rate, and growth levels off. If you’re only using...
by Travis Steffen | Apr 23, 2015 | Viral Growth Hacking
There’s always an assumption that the clear path to getting more users will start and end with getting more and more people to go through the process of signing up and becoming users. But early on when spending all that time and effort building virality into...
by Travis Steffen | Apr 23, 2015 | Viral Growth Hacking
Before we dive into churn, let’s back up. In the world of virology, mass infection is one of the more terrifying concepts out there. Men and women at the CDC and various disease control and prevention organizations around the world make it their top priority to...
Recent Comments