by Travis Steffen | Apr 23, 2015 | Engineering Your Viral Hook Point
We’ve talked about your viral loop – which is a step-by-step process of all the actions a user must take from awareness to the first invite they send. (Don’t panic at the title. No, your viral loop will not cause user death.) We’ve also talked...
by Travis Steffen | Apr 23, 2015 | Engineering Your Viral Hook Point
Last chapter, we discussed the “how” of viral addiction. Specifically how users form habits when using your product. Now that that’s settled, I’d like to talk about where those habits form. It’s a mythical place where magical,...
by Travis Steffen | Apr 23, 2015 | Engineering Your Viral Hook Point
We’ve created a pretty awesome model to project viral growth over time so far. We’ve factored in things like viral magnitude, cycle time, churn, and network saturation. Pretty slick, right? Well, yes . . . but our model is still flawed. While...
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