by Travis Steffen | Apr 23, 2015 | Feeding Your Viral Marketing Engine
Congratulations! You’ve made it to the end of our section outlining all the different ways to feed your viral marketing campaigns with non-viral marketing tactics. In nearly every case, non-viral marketing will inevitably become part of nearly every...
by Travis Steffen | Apr 23, 2015 | Feeding Your Viral Marketing Engine
Before reaching this chapter, we’ve covered 15 different methods of non-viral marketing, and seen how they can be merged with viral marketing to make overall growth more rapid. By carefully evaluating how you can use each to promote your...
by Travis Steffen | Apr 23, 2015 | Feeding Your Viral Marketing Engine
Community creation is a very unique marketing channel. Through one lens, it’s not a marketing channel at all. Through another, it’s a number of marketing channels at once. It can also be considered a combination of several different forms of virality....
by Travis Steffen | Apr 23, 2015 | Feeding Your Viral Marketing Engine
This is a fun one. The term “live events” encapsulates such a wide range of opportunities that you can get so creative with there’s no way you SHOULDN’T brainstorm around them. In other words, no matter what your industry, you’re going to...
by Travis Steffen | Apr 23, 2015 | Feeding Your Viral Marketing Engine
By now, you know quite a bit about open virality. This type of viral marketing essentially describes the virality involved when creating a marketplace-type product that houses smaller products within it. (Think the App Store.) Open virality ensures that those...
by Travis Steffen | Apr 23, 2015 | Feeding Your Viral Marketing Engine
When most people think of affiliate marketing they think about skeevy Internet marketing products. Many of these products have a small army of affiliates running various micro-sites such as the ones that mask themselves as unbiased product reviews. Not cool....
by Travis Steffen | Apr 23, 2015 | Feeding Your Viral Marketing Engine
Sometimes when you’re trying to ignite your viral engine (as we’ve been doing throughout this section), you need to give it an extra firm push in the right direction to get it going. That means getting your hands dirty (figuratively) and grinding it out....
by Travis Steffen | Apr 23, 2015 | Feeding Your Viral Marketing Engine
Okay, so we’ve made it over half-way towards filling up your viral engine with non-viral marketing tactics. (There are 16 in total, we’re on number 10.) Last chapter we took the unconventional approach of building a product to promote a product using...
by Travis Steffen | Apr 23, 2015 | Feeding Your Viral Marketing Engine
Back in the day when Moz was still SEOmoz, they opted to embark on a strategy we now know as engineering as marketing. This is essentially the process of building smaller niche products with the sole purpose of pushing its users into your main product. In Moz’s...
by Travis Steffen | Apr 23, 2015 | Feeding Your Viral Marketing Engine
Most people view email marketing as the process of marketing to a list of email addresses that you acquire. However, that’s not exactly right. They are mistakenly assuming that the conversion tactic (important, but not what we want here) is the same thing...
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